At the same time, it’s not recommended to opt for black-hat techniques like link farms and PBNs. For instance, if you have a blog post about your company’s event that took place five years ago and wasn’t really noticeable, it may be a good idea just to delete it. At the same time, the content may be great, but the information is slightly outdated. In this case, it means that the page has traffic potential, and you may note in your SEO plan that it needs optimization and updating. We have a team of over 500 experts ready to help you optimize your site for search engines. If you want to rank in search results, you need to incorporate keywords into your website.
📝 63. External Linking
The information from keyword research can help you decide which keywords are worth pursuing and what you’ll need to include to cover them thoroughly. This article will dive into what on-page SEO is, why it matters, and how to use SEO tools to optimize your pages. If you’re new to SEO or looking to understand on-page SEO better, this guide is for you.
Poor Internal Linking and More Orphan Pages = Poor Search Rankings
Therefore, you should optimize the image sizes and find the ideal balance between size and quality. To test the page speed, you can use PageSpeed Insights from Google. Besides the speed score, you’ll also get tips and hints on how to improve the site speed. They think their “link juice” will spill out to other websites and their authority will suffer. In the following chapters, we’ll go step by step through all of these factors.
- All of our on-site content is optimized for your target keywords using our proprietary content AI software.
- This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is.
- The ultimate agency plan features up to 1000 Stealth AI articles and the full On-Page optimization suite.
- Having fresh, up-to-date content can help you improve your rankings.
Publish helpful content for your audience
The reason for this is that Google puts more emphasis on the keywords that show up within the first 100 words of your content. Dropping your main keyword within the first 100 words will help Google to understand what your content is about. But a keyword like “esports earnings” is definitely one you should be targeting since it’s got low competition and some really high search volume. Well, before thinking of where and how often to use keywords, you should start by doing keyword research in order to determine which keywords to use. If you’re going to go down the AI route, just bear in mind that – as with any type of content – it needs to be useful if it’s going to rank well. And if everyone uses the same AI content, it might still end up being duplicate content.
Imagine that you have a page that Google THINKS is about a specific keyword. This is one of those little things that helps Google understand what your page is all about. In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game.
Search engines favor updated pages, especially for topics that change frequently. Finally, minify HTML, CSS, and JavaScript to reduce file sizes. Removing unnecessary spaces, comments, and formatting speeds up browser transmission SEO Anomaly and processing. This optimization reduces latency and improves overall loading time.
